New welcome card and mobile ordering for user's current stay, and weekly events.
Where: Porto Alegre, Brazil.
Role: Product Designer
Goal: Updating Sun Outdoors from a basic RV search and booking to a complete experience for activities, retail and dining.
Action: I joined the project during the initiation of the second app version. The existing features for RV and Camping booking were in place, monetization was a pain point, and the team aimed to enhance the app with new functionalities like dining, activities, booking flow optimization, favoriting, and rapid rebooking. Throughout 6 months, I contributed by designing various versions for these features, engaging in discussions with the team and the client to determine the optimal implementations.
New toast for favoriting resorts, optimized booking flow and upselling feature.
Result: The second version, featuring eagerly anticipated new functionalities like dining, activities, and rapid rebooking, resulted in an enhanced user experience and streamlined booking processes. Positive feedback from clients and users highlighted the success of these additions, making the update well-received and contributing to overall user satisfaction.
Work Performed: Product Design (User Interface, Interaction Design, Visual Design), Prototyping